Cortnie Abercrombie’s book pulls back the curtain on the unseen forces at work labeling, tracking, and triggering us with Artificial Intelligence systems. She reveals the sobering realities of AI without any constraints or Public Relations candy-coating from corporate America. Her book makes it easy to understand how AI works and what companies are doing with AI that can affect us the most. It also provides practical advice on what we can do about it today and what we should demand from corporations, educators, and lawmakers in the future. It’s time to understand AI and what we can do to protect ourselves and the people we care about from its potential harms.