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Midjourney is an artificial intelligence program created by Midjourney, Inc., an independent research lab based in San Francisco. The program generates images from natural language descriptions, called “prompts,” similar to OpenAI’s DALL-E and Stable Diffusion. Midjourney is a text-to-image AI that generates visually pleasing images by default, with a bias toward creating painterly and aesthetically-pleasing images.

Midjourney is accessible through a Discord bot on their official Discord server, by direct messaging the bot, or by inviting the bot to a third-party server. To generate images, users use the /imagine command and type in a prompt; the bot then returns a set of four images. Users may then choose which images they want to upscale. Midjourney has three subscription tiers and a free trial, which is activated when an image is generated. Trial users can create roughly 25 images before subscribing to continue using the program.

Founder David Holz sees artists as customers, not competitors of Midjourney. Artists can use Midjourney for rapid prototyping of artistic concepts to show to clients before starting work themselves. However, some artists have accused Midjourney of devaluing original creative work using it in the training set. Midjourney’s terms of service include a DMCA takedown policy, allowing artists to request their work to be removed from the set if they believe copyright infringement to be evident. The advertising industry has also embraced AI tools such as Midjourney, DALL-E, and Stable Diffusion, among others, as they enable advertisers to create original content and brainstorm ideas quickly.

Midjourney offers a few clever features that DALL-E doesn’t. One of them is adding ‘image prompts.’ Users can start the prompt with the URL of an image, and Midjourney will attempt to use ‘the style’ of that image to influence the output. Fast Mode and Relax Mode are two modes available for subscribers. Fast Mode is necessary for Max Upscales and makes using Midjourney faster, while Relax Mode is a great way to save Fast Time for Max Upscaling your favorite images. Midjourney has a limited number of Fast hours available for subscribers, and unlimited Relax hours.

Midjourney is a small self-funded team focused on design, human infrastructure, and AI, with 11 full-time staff and an incredible set of advisors. has compiled a list of 15 Mind-Blowing Midjourney Examples with Prompts, showcasing some of the most striking masterpieces created with Midjourney.

In conclusion, Midjourney is an AI program that generates visually pleasing images from natural language descriptions, currently accessible through a Discord bot. It offers a free trial and three subscription tiers, with Fast Mode and Relax Mode available for subscribers. Midjourney has been accused of devaluing original creative work, but its terms of service include a DMCA takedown policy. The advertising industry has also embraced AI tools such as Midjourney for creating original content and brainstorming ideas quickly. Midjourney offers some unique features, such as adding ‘image prompts.’

Midjourney itself can be found here:

Next Steps:

  • Open an account and start for free
  • Install “Discord” from here:
  • Start generating pictures….

But STOP – if you want be better than the rest out there, you should use a tool that helps you build up the prompts much easier – especially if you are a beginner. But also Pros can profit.

So go to and start there to build your prompt with all filters and parameters and copy/paste this prompt to Discord – don’t forget to put the /imagine upfront.


By the way: All images on this Site are generated by Midjourney (except for 3 or 4).

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