In today’s digital age, social media platforms have become a primary source of communication between brands and their customers. However, with the constant changes in algorithms and the increasing concerns over data privacy, it has become increasingly difficult for businesses to maintain a consistent online presence.
That’s where email marketing comes in. Email marketing offers a direct line of communication between businesses and their subscribers without relying on the constantly changing landscape of social media. In this article, we’ll explore why following your favorite brands via mail might just be the solution you’ve been looking for.